Public Relations (PR) Through the Eyes of a Soon-To-Be College Graduate

As a college student less than a month away from graduation, I am surrounded by the job search process. While the unpredictable future may be daunting, it is equally as exciting to explore limitless job opportunities. After various internships, I discovered my passion in public relations, which will lead me to pursue a career in PR after graduation. It is this devotion that inspired me to write this – a guide on PR and how to prepare to navigate through the public relations industry through the eyes of a soon-to-be college graduate.

What is Public Relations?

Public relations is incredible writing, descriptive storytelling, content marketing, successful brand management, crisis management and so much more. PR experts help businesses, brands and more to create positive reputations through earned media, strategic communication and relationship building. Anyone can benefit from the help of a public relations specialist, which is why PR is applicable to any and every industry.

How to Break Into the PR Industry

If you are looking to work in public relations after graduation, here are some quick tips for breaking into the industry.

  • Look for internships: Experience is key! The more work you have completed in public relations, the more prepared you are for a full-time job.
  • Network: Talk to alumni, family and friends who work in PR so they can give you advice and tell you about the industry.
  • Write, write and then write some more: It is impossible to work in public relations without knowing how to write. Practice this skill by starting a blog, writing in a journal or any other method you can think of to improve your communication on paper.

Key Takeaways

After a four-month internship in PR, I have come up with three key takeaways for any individual interested in public relations, and I have outlined them below.

  • PR is not a 9-to-5 job: Anyone in public relations will tell you that PR does not stick to the typical 9-to-5 schedule. Be prepared to work above and beyond!
  • Adaptability is key: One of the key components of PR is crisis management. You never know when you will have to help a client through a crisis, so get ready to adjust your daily schedule at any given moment.
  • Communication is everything: Public relations is unsuccessful without productive communications skills. Practice writing as well as public speaking so that you are prepared to communicate effectively both on paper and in person with your clients.

And there you have it! These tips serve as a guide for navigating the public relations industry successfully. Whether you decide to pursue a job at an agency, for a sports team, within a beauty brand or more, you are now ready to conquer the public relations career of your dreams!

Caitlin Healy interned with La Torre Communications from January-May 2019. She is a 2019 Dickinson College graduate.

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