The name — not the firm.

When we opened for business in 2006, the name made sense. I was fresh out of the Pennsylvania Governor’s Office. But today, the term “communications” is used for just about anything. Oh, it can be found in names for public relations firms, but it’s also used to describe telecommunications, software, media, broadcasting and entertainment companies. Even aerospace and defense contractors use it!

The term “communications” has entered generic territory — and we’re anything but generic.

Neither is the work we do for our clients. Our communications strategies have helped make a dramatic difference for nonprofit organizations, associations and Fortune 500 companies. The proof can be found right here.

We’re hard at work adding to our success stories, but it’s time for a change.

So, just call us:

La Torre.

We even came up with a new brand — only it isn’t exactly new. While futuristic fonts are the “in” thing, we’re harkening back to our favorite decade: the 1980s. (Honestly, it may not be everyone’s favorite decade here at La Torre, but I was a Gen X kid and really love ‘80s fonts.)

To celebrate the change, we’re rolling out our summer “Miami Vice” logo. It’s a nod to the iconic visual language of 1980s Miami — fun, fearless and distinctly memorable. The soft aqua and hot pink colors are fun, and we all deserve a little more fun in our lives. In the fall, our colors will transform into vivid blue and true black.

As we begin our third decade, we hope you enjoy the new look of La Torre.

Now, it’s time to get back to work.

David La Torre